Frame ratios explained
The frame ratio belongs to the board, and a project can hold boards in different shapes side by side: the hero film in 16:9, the socials cut in 9:16, a square teaser in 1:1. Every surface follows the board's shape: the grid, the client page and the PDF layouts.
Which one?
- 16:9, broadcast, YouTube, most commercial work. The default, for a reason.
- 9:16, reels, TikTok and stories. The board becomes a vertical filmstrip, and the PDF changes shape to suit it.
- 2.39:1, cinematic widescreen, for films and spots that want the look.
- 4:3 and 1:1, animation, archive looks, square social.
Changing your mind
Open Board settings (the gear at the right end of the board bar) and pick a new shape; the board switches at once. Crops are stored as a focal point rather than a fixed rectangle, so your frames survive the change, but it is worth a pass over the shots to re-check each framing in the new shape.
Cutdowns
Duplicate the board (Board settings, then Duplicate board), switch the copy to 9:16 and reframe the shots. The copy is its own independent board: client notes, approvals and anything recorded on set stay with the original.